Frances “Frankie” Rubio goes by any of the aforementioned names or anything akin. Except for Fran/Franny - definitely won’t answer to that.

She’s a native Angeleno, the first-born of working-class Filipino immigrant parents, and the human to Riley, a needy af bullador. Formerly a NYC resident and can still walk like a New Yorker to prove it.

Frankie founded and heads up HIGH END, a BIPOC-run boutique marketing agency for filmmakers, nonprofits and startups. Prior to this, she worked with various other legacy clients such as Acura, Corona, TJMaxx/Marshalls, Tyson, ampm and Unilever, to name a few. A bulk of her marketing years was spent working with Universal Pictures and Focus Features, taking a multi-disciplinary, data-driven approach. For multicultural titles such as Abominable and Queen + Slim, she leveraged sociological, anthropological and psychological research methods to understand media trends and movie attendance behaviors.

Now an indie producer, Frankie focuses on telling diverse stories of the human condition. She’s obsessed with the in-between spaces of diverse stories: where comedy and tragedy intersect; where reality and fiction converge; where high brow and low brow collide.

She was an Upright Citizens Brigade diversity scholar in 2019, a top 15 finalist for Wavelength Productions’ first-time filmmaker grant. As an introvert, she finds it wild that she’s spoken at conferences like the 3AF 2019 Conference, Portada LA 2019, and GroupM’s Data Conference in 2019. She graduated with a MS from Columbia University, a dual BA from UC San Diego. She has the student loans to prove it.